TABLE OF CONTENTS
SINGING FOR SUCCESS by Susan Diane Howell, MBA
1. DO YOU HAVE THE "IT-FACTOR"?
2. MARKETABLE MUSIC MAKES MONEY
3. THE COMMERCIAL SINGING VOICE
4. WORKING WITH A GREAT VOCAL COACH
5. VOICING YOUR MESSAGE AUDITION TECHNIQUE
7. OVERCOMING HIGH NOTE PHOBIA
8. PRODUCT DEVELOPMENT
9. REALITY TV COMPETITIONS
10. YOUR STUNNING IMAGE AS AN ARTIST
11. UNDERSTANDING STAGE FRIGHT
12. POP CAREERS IN THE TEEN SCENE
13. ASSESSING YOUR CAREER ENVIRONMENT
14. PROMOTIONAL KITS
15. GUERRILLA MARKETING FOR THE CAREER SINGER
16. PUBLICITY AND MEDIA EXPOSURE
17. THE WEDDING SINGER
18. “STAGE RAP"
19. DIVERSIFICATION IN YOUR MUSIC CAREER
20. BUSINESS PLANS and FINANCIAL PROJECTIONS
21. LEGITIMIZING YOUR SHOW “BUSINESS” CAREER
22. BUILDING YOUR OWN HOME RECORDING STUDIO
23. PROMO PHOTOS THAT SELL
24. SONG COPYRIGHTS
25. QUALIFYING A PRODUCTION TEAM: THE PRODUCER
26. QUALIFYING A PRODUCTION TEAM: THE ENGINEER
27. BE YOUR OWN INDEPENDENT RECORD LABEL
28. GETTING DISCOVERED BY A&R LABEL SCOUTS
29. BREAKING INTO THE EUROPEAN MUSIC SCENE
30. PROMOTING YOUR MUSIC WITH STREET TEAMS
31. RETAILING YOUR CD ON THE INTERNET
32. POINT OF PURCHASE MARKETING
33. INDUSTRY TRADE ORGANIZATIONS
34. CHOOSING THE PERFECT MICROPHONE FOR YOUR VOICE
35. BUILDING CAREER CONFIDENCE: FINDING ESTEEM FROM WITHIN
36. BUILDING CAREER CONFIDENCE:
PROJECTING CONFIDENCE TO THE INDUSTRY
37. A CAREER AS A STUDIO SESSION SINGER:
TV, COMMERCIAL and FILM WORK
38. A CAREER AS A STUDIO SESSION SINGER:
CD PRODUCTION and BACK-UP VOCALS
39. POWER TELEPHONE NETWORKING
40. GAINING UNSHAKABLE VOCAL CONFIDENCE
41. ASSEMBLING THE BAND
42. SHOULD I WRITE MY OWN MATERIAL?
43. GAINING EXPERIENCE IN FRONT OF A LIVE AUDIENCE
44. INITIAL CONSIDERATIONS IN PRODUCING YOUR CD DEMO
45. GETTING INTO THE RECORDING STUDIO
46. COMPLETING THE POP DEMO SUBMISSION PACKAGE
47. DEMO SUBMISSIONS
48. MEETING WITH A&R
49. FINANCING YOUR PROJECTS: SELF-FINANCING & CREDIT BASED LOANS
50. FINANCING YOUR PROJECTS: CAPITAL FUNDING & ANGEL INVESTORS
51. CLUB AND CASUAL ENGAGEMENTS
52. ARTIST MANAGEMENT PART ONE: SELF-MANAGEMENT
53. ARTIST MANAGEMENT PART TWO: FINDING A GREAT MANAGER
54. THE BAND SCENE ON THE LAS VEGAS STRIP
55. MOTIVATING GOALS FOR THE SINGER
RECOMMENDED READING AND RESOURCES